So I was eating some cheetos last night and the phrase "Naturally Baked" on the package caught my eye. What does that mean??? Naturally baked. Do they lay gallons of cheetos in a garden on a roof and let the sunshine work it's magic? Do they have farmers bake them in specialized organic and healthy ovens? How can baking be natural? And is that versus UNnaturally? God, what would that entail? Would my poor cheetos find themselves spread out on the streets of the black market, getting flipped in the sun every hour by drug dealers or small Asian kids working for pennies?

I just don't get why they felt the need to put in the word naturally. It doesn't make any sense. I mean, they're baked!!! I get it already!